When you run a blog, there are chances when you finally realize the significance of business blogging. But you also have to realize the importance of optimizing those blog posts to render it more search engine friendly. In reality, many bloggers fail to make the most of it. As a matter of fact, many famous bloggers haven’t updated anything on their blogs for over a year! It is important to provide relevant and fresh content on a consistent basis and when you just implement the basic blog post optimization, you can make the most of the benefits it has it store for you.
Here are the ways of optimizing your blog posts for SEO.
- Do your due diligence
First things first. It all begins with keyword research. You are most likely including these keywords without realizing it by just providing useful content on a specific topic. But, according to TrafficDom SEO Agency, there are many tools and techniques available for seeking relevant and related keywords on your blog posts that you might not have considered even once. The Google AdWords Keyword Tool is equipped with greatest tools that let you find keywords associated with your topic and even have an eye on your competitors to see what words and phrases they are targeted to in order to drive traffic to their sites.
- Use the keywords everywhere on your posts
Once a couple of related and relevant keywords are targeted, place them wherever it will have the most impact for humans as well as the search engine crawlers busy in indexing your content. Always try your best to include the keywords in the following:
- Headings and subheadings
- Anchor text
- Title tags and meta descriptions
PS: Never go for keyword stuffing. It means that overfilling your blog posts with the keywords everywhere that it seems to sell-y or clickbait-y. This irritates the readers as well.
- Image optimization
When you upload a photo to your blog, ensure to include keywords in the file name as well as fill out the alternate text field with a brief description of the photo that bears the keyword as well.
- Link references
When mentioning other bloggers or articles in your post, always include the link to the information you are referencing to. Apart from it being a good blogging etiquette, it returns the favor as being receiving a link back. Quality links are precious for any site if they are aiming to rank higher in the search engine results page.